From irons, kettles and toasters to hair dryers, fans and coffee makers Binatone sets out to provide products which make everyday tasks around the home easier. Each and every product is carefully designed to provide exactly the right combination of quality, style and function to deliver an outstanding experience.


Binatone has been at the forefront of the small domestic appliance and consumer electronics business for over 50 years. The brand has become a household name in several countries around the world and is associated with well designed, good quality products sold at sensible price points.


In the 1960's transistor radios were very popular and Binatone was a market leader. Fashions and technology change and the 1970's saw a surge in demand for video games and Walkman style cassette players. Once again Binatone was at the forefront of these markets. By the end of the 1970's it was estimated that a Binatone product could be found in every fourth home in the UK.


The 1980's brought internationalisation and the brand entered Spain, Japan, South Korea, Hong Kong, India, Nigeria and Taiwan and a host of other countries.


In the 1990's Binatone was an early mover into markets in the former Soviet Union including Russia, Ukraine and Kazakhstan.


Today Binatone is a truly international business.


Our vision is to help our customers thrive in a challenging world and through our products and business philosophy to help create a better and more sustainable lifestyle for all.